Luxury Brand Dior Postpones Fashion Show in HK

Dior has postponed a mega fashion show in Hong Kong

Uh-oh. Hong Kong's plans of hosting numerous mega events continues to deflate with French brand Christian Dior postponing its highly anticipated fashion show that was originally scheduled for March 23.

A source familiar with the company said the luxury brand decided to postpone the show due to China's economic uncertainties.

The show was to be at Kai Tak Cruise Terminal

The announcement was made on Friday, when invitations should have been sent out. Around 1,000 guests were expected to attend including VIPs from overseas, and the show was anticipated to cost about HK$100 million (US$12.8 million).

While the company claims the show is postponed indefinitely, Dior did not say when it would be rescheduled. 

Dior's artistic director Kim Jones was supposed to be in Hong Kong to present the men's autumn collection at the Kai Tak Cruise Terminal.

While the show was not going to get any government funding like the Lionel Messi debacle, the postponed fashion show doesn't look good.

Lawmaker Doreen Kong Yuk-foon was not impressed. "Why would there be a delay at such a critical moment?" she said of the last-minute delay.

"I hope the secretary of the [culture bureau] or Dior can give an explanation regarding the delay. The lack of an explanation is not good for Hong Kong. It's like Hong Kong is being fooled. This will generate a lot of speculation.

Dior's Kim Jones was to come to Hong Kong

"If Hong Kong wants to be a hub of mega events but they are all postponed or the stars don't make an appearance, who will visit Hong Kong for its events? It would be very uncertain for tourists," she said, referring to Messi's no-show on the football pitch.

Nevertheless, culture and tourism minister Kevin Yeung Yun-hung is trying to downplay the postponement.

"Large-scale events are postponed from time to time, and we continue to welcome large-scale events to take place in Hong Kong," a spokesperson for Yeung's office said.

So... what's next?