What is Enshittification and What to Do About It

Doctorow (right) at the Vancouver Writers Festival tonight

The Vancouver Writers Festival started earlier this week that features over 85 events talking books with authors, workshops for aspiring writers, and encouraging kids to read and write more.

I just came back from a book talk with Cory Doctorow, Canadian journalist, author of fiction and non-fiction and activist in the tech realm about his latest work called Enshittification: Why Everything Suddenly Got Worse and What To Do About It.

He is quite the prolific person, who says his anxiety keeps him up and so he channels that nervous energy into producing a lot of work. In 2020 alone he published four books. What was I doing in that same period?!

The crowd at the Arts Club Theatre in Granville Island was all excited to hear what he had to say and you really had to focus because he said so much because he added context and explanation to be able to answer questions or expand on an idea.

While he and the moderator sat on stage, above was a giant screen and on it were projected hilarious Photoshopped collages poking fun at the tech world, with lots of sh*t emojis, and how the world is going to sh*t.

Back in 2022 he coined the word enshittification, which was declared Macquarie Dictionary's word of the year in 2024. According to the dictionary, the definition is: "The gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking."

Sound familiar? 

Twitter, or rather X is a good example, so is Facebook, Google, and Amazon.

On Facebook we used to see pictures our friends posted or their dogs or their trips and birthday parties, but now we see more ads from companies promoting products and services we don't want. Or how you look for something on Amazon and the first things it lists are items that aren't what you want but you have to keep scrolling down forever just to find something resembling what you want; meanwhile for the company selling on Amazon, they are constantly undercut by the behemoth making it less feasible to do business online.

This is enshittification.

Doctorow says part of it is due to monopolies these tech companies have on us; they suck us into buying their products and services and we're so invested it's hard to get out, or we can't gain more control over our gadgets like iPhones.

He says on the App Store there used to be an app where people could post information they had about ICE agents to warn others to avoid being "kidnapped and sent to a gulag", Doctorow says. But now Apple has removed this app, presumably to comply with Donald Trump...

Meanwhile Doctorow also talks about companies like John Deere that have agricultural machinery that practically all farmers use and fix themselves. But now these machines are so hi-tech that they can't be turned on or work again unless a John Deere technician goes to the farm to type in a special code to unlock it, and each visit costs thousands of dollars.

At one point Uber was toying with the idea of charging people more if their phone batteries were low on power. That's because Uber found that those customers were more willing to pay for surge pricing. It denied this and then later quietly dropped this extra charge all together.

The other problem is that Canada does not have enough competition nor regulation to rein in these companies. Doctorow personally blames former Conservative heritage minister James Moore for not doing enough to help consumers have more control over technology they use.

While Doctorow thinks we should have fixed things a decade ago, he says now is the time to act. The Canada-United States-Mexico Agreement (CUSMA) is up for renewal and Canada should demand more instead of just rolling over to get any deal from the US. 

He says the average person can get off Twitter (or X), but are others going to join you on another platform? It's hard. But Doctorow says it's time to become an activist and join a movement to oppose enshittification of companies and demand that governments give us back control of the technology we use. Write to your Members of Parliament about this issue, and support the Canadian anti-monopoly project, Civic Open Media, and the Canadian Civil Liberties Association, he says.

"The way you get rid of them [people like Mark Zuckerberg and Elon Musk] is by fixing the politics, not by reforming or replacing Elon Musk. The problem with Mark Zuckerberg isn't that the wrong person is the unelected social media czar for life of 4 billion people. The problem is that that job exists. We don't need to fix Zuck. We need to abolish Zuck," Doctorow said, to applause and cheers in the audience.