Trying to Entice Travel to the United States

Does this make you want to visit the US?

This morning with our newspaper came this magazine, Visit the USA, produced by visittheusa.com. 

It's a 168-page publication featuring all 50 states in a bid to entice Canadians to travel south... like they used to.

In 2024, Statistics Canada reported Canadian residents made 39 million trips across the border, representing 75 percent of all Canadian-resident travel abroad. In addition nearly 75 percent of that travel to the US was by land.

However, since January 2025, Canadian trips by car to the US have dropped five consecutive months. In May, trips by automobile fell 38.1 percent year on year, and a drop of 35.2 percent compared to April.

When it comes to travel by air, Canadian-resident return trips fell 14 percent year on year in April and 24.2 percent in May.

The drop in travel has severely affected businesses in border towns on each side, though the recent American League Championships Series between the Toronto Blue Jays and Seattle Mariners may have led to a slight increase in Canadians traveling to the US, and now the upcoming World Series starting Friday.

Nevertheless, perhaps the drop in tourists is why the American government is anxious to try to entice Canadians to come back. Brand USA is the nation's destination marketing association "dedicated to driving legitimate international inbound travel to strengthen the US economy, boost exports, create quality jobs, and foster community prosperity."

Flipping through this magazine, it's choc full of beautiful photography and blurbs on many cities, but nothing particularly specific that would inspire someone to want to immediately book a trip to the US...