Taipan Bakery, Inventor of Snowy Mooncakes Suddenly Shutters

Taipan Bread and Cakes invented snowy mooncakes in 1989

Taipan Bread and Cakes, most notable for inventing snowy mooncakes, has shuttered after 41 years in business.  

On its website 12 shops were listed across Hong Kong. 

12 shops shuttered, and 80 people are jobless

"Due to many unpredictable and irresistible shocks recently, our company regretfully announces that it will officially cease operations from [Tuesday]," a notice said on several chain branches.

"Thank you for your support and love for our company over the years. We sincerely apologise for any inconvenience this may cause."

The sudden closure caught customers with memberships off guard, as some had coupons and could not use them.

"How could you have known? They all closed suddenly. Now, my coupons are nothing but out-of-print souvenirs," said a 68-year-old woman surnamed Lee, who had a Taipan membership.

Days before Taipan shuttered, the Hong Kong Federation of Trade Unions said on Facebook that the bakery owed salaries to its 80 staff, while landlords had taken the company to court for unpaid rent.  

The brand created chilled mochi mooncakes

The bakery was started by Kwok Hung-kwan in 1984 and became famous when it introduced snowy mooncakes, which were chilled, not baked, and covered with a mochi-like skin with various sweet fillings, like mango, red bean, and durian. At its peak, Taipan had 27 shops in Hong Kong.

Mainland Chinese media reported the son's owner supported the 2019 protests, which led to Taipan removing the snowy mooncakes from its stores across the border ahead of the Mid-Autumn Festival.

The brand was sold two years later to Vast Luck Group that was described by Wen Wei Po as "a Hong Kong brand that loves Hong Kong and the country." 

Unfortunately Hong Kong didn't love Taipan enough to keep it going...