New Street Signs Stir Controversy

The calligraphic style of Wen Yue Type in Central

Some Hong Kong residents have taken pictures of recently installed street signs in a new font that has them riled up, and understandably so.

There are around 60 new street signs in three select locations that are, according to the Highways Department, a bid to beautify the city's streetscape.

The three districts are: the Outlying Islands Ferry Pier in Central, Tai Wai MTR station, and Lo Tak Court in Tsuen Wan.

Experts say the font hard to read for long periods

Called Wen Yue Type, the font inspired by the Ming dynasty, was designed by a mainland Chinese company that is meant to convey a sense of rhythm with its calligraphic features as it has thick and thin lines.

"The font aims to infuse a rich cultural ambience into the landscape and atmosphere of the community. It is well-proportioned, and its overall design is consistent with existing nameplates, effectively providing street information to the public," said a statement from the Highways Department to a media query.

Hong Kong currently uses the Avector Chinese TrueType Font (Hong Kong), which a design academic says may seem boring, but it's clear and straightforward.

Brian Kwok Sze-hang, associate professor at the School of Design at Hong Kong Polytechnic University says the new font is more decorative and that it "can be tiring to read for an extended period".

In addition he questioned how the font would infuse cultural ambience.

"When we talk about culture, it should be linked to the history of the city or neighbourhood. Changing the font on a street nameplate does not necessarily instil cultural awareness. While they may have selected a font to represent the culture, they have applied it to the wrong subject," Kwok said.

The current font is straightforward 

Meanwhile Gary Yau, founder of the Road Research Society, wondered if the new font had adequate traditional Chinese characters for some street names with advanced characters.

"I question whether this classic font, mainly applied in simplified Chinese, can truly represent Hong Kong's distinctive features," he said, noting there are fonts designed for Hong Kong that use traditional characters.

The Highways Department added there were no immediately plans to have the new street nameplate designs throughout the entire city. 

Then why do it? And why these three locations?

It's a mystery that has more nays than yeas.