Baijiu-infused coffee, anyone?

China has baijiu-infused coffee drinks for the younger crowd

Looking for another way to spike your coffee instead of the usual splash of Bailey's?

How about adding baijiu?

There are some 14 baijiu-infused coffee drinks

Kweichow Moutai is now offering the fiery grain-based liquor in coffee drinks from lattes to Americanos in another bid to appeal to the younger generation.

Last summer the baijiu brand teamed up with China Mengniu Dairy to offer alcohol-infused ice cream and it was a hit -- at one point demand was so high it was sold out everywhere.

Perhaps Kweichow Moutai is hoping baijiu-infused coffee will be just as popular.

The coffee drinks using Moutai Flying Fairy at 43 percent alcohol by volume (ABV) were soft launched in Guangzhou last week with 14 different types of coffee beverages with prices ranging from 28 yuan to 42 yuan (US$4-US$6). Customers could also request a dose of higher grade baijiu called Moutai Flying Fairy which has 53 percent ABV.

The drinks are also available in Chongqing and Zhengzhou with varying menus and prices, but it's not clear where the coffee beans were sourced. Or does it matter as the taste might be overwhelmed by the baijiu fiery sensation down the throat?

Drinks range from 28 yuan to 48 yuan

Baijiu has always been synonymous with the Chinese ruling elite ever since Mao Zedong served it at state dinners for US President Richard Nixon during his historic visit in 1972. It is also the gift of choice to government officials, with the popular saying: "Those who buy Moutai never drink it, while those who drink it never buy it."

In addition, Moutai is the dominant player in the market with a market capitalisation of 2.12 trillion yuan (US$296 billion), almost three times more than its nearest competitor, Wuliangye.

Coffee purists will probably shun this latest creative collaboration, but China's coffee drinking market is still young and will probably be willing to try the baijiu-infused coffee at least once.

Will the Moutai overpower the taste of the coffee? And will the caffeine cancel out the alcoholic effects on the body? Too many questions.