Hong Kong's Splashy Welcome

Were TVB dancers recruited to kick off the presentation?

Hong Kong's back, baby!

That's what the Hong Kong government wants the world to know.

Chief Executive John Lee Ka-chiu has just launched a HK$2 billion (US$255.2 million) campaign called "Hello Hong Kong" where 500,000 free airline tickets will be given away along with free welcome drinks at select bars and restaurants across the city. One would assume champagne and cocktails, not Hong Kong-style milk tea at a cha chaan teng...

Lee all smiles in launching HK$2B campaign

At the kick-off event held at the Hong Kong Convention and Exhibition Centre, Dane Cheng Ting-yat, head of the Tourism Board, also boasted some 250 events will be held in the city, including Clockenflap, Rugby Sevens, and Art Basel.

The Tourism Board will also give away 1 million vouchers for welcome drinks, discounts on attractions as well as food and drinks and transportation. Do they mean Uber or the Star Ferry?

Financial Secretary Paul Chan Mo-po also talked about Hong Kong entering a new development phase.

"We are actively returning to normalcy. Nothing can stop us from bouncing back... We eagerly welcome friends from around the world to come, see and experience for themselves the vibrancy and dynamics of our city."

He also says the government will provide accurate information about Hong Kong to the world as people overseas might have misunderstandings about the city.

"We will try our best to explain," Chan says, adding he wants visitors to come and "feel Hong Kong's loveable sides".

Where's the women in this stage?

Since when was the city cuddly?

More importantly how can the government erase the stark 2019 images of police with batons hitting protesters holding up umbrellas, and officers shooting rounds of teargas? With over 300,000 people leaving Hong Kong for the United Kingdom alone in the last two years, surely it's a sign they cannot live in their own hometown anymore, while some 1,300 political prisoners are still languishing in jail.

But this is the Chinese way of doing things -- moving on and pretending it never happened, wallpapering over the problem in the hopes no one remembers.

Will this flashy campaign actually work? It depends on who the government wants to target. There are those who have missed coming to Hong Kong for three years, while others have yet to discover the place.

Those who have recently visited tell me it feels different from before, but can't quite put their finger on it. They know the city has been hit hard by Covid-19, but don't really know or understand how the national security law has dismantled the city as they knew it before.

But hey -- no need to worry about that now, Hong Kong's back, baby!