A New Sign Lights Up Kits

A new sign has popped up in Kitsilano thanks to Chip Wilson

There's a new neon sign up on the corner of West 4th Avenue and Yew Street in Kitsilano. There are various arrows pointing to Jericho Beach, Kits Beach, Sunset Beach and Wreck Beach, as well as Love and Peace (in different directions).

The retro-style sign was put up by Low Tide Properties, owned by Lululemon founder and billionaire Chip Wilson, who says it's a nod to his family's love of the neighbourhood.

"My wife, family and I have been in Kits since the 1986 World Fair. We live and breathe everything that's Kitsilano -- from the beach to tennis to volleyball to the amazing people who have a way of living that elevates the world," Wilson said in a statement.

The neon sign gives off 1950s Las Vegas vibes

"Our family has been involved in the ownership of 23 locations on West 4th. The unveiling of Kits Corner is the icing on the cake after nearly 40 years of living, working and investing in this neighbourhood. From Westbeach to lululemon, Ride Cycle Club, Peak Performance, Arc'teryx, Kit and Ace, TurF and more, we're committed to keeping the spirit of Kits alive."

Perhaps that explains why Lululemon's headquarters is on Cornwall Avenue, and is Wilson naming some of his tenants?

Apparently the corner of 4th and Yew is where many run clubs finish their runs, and cyclists end their rides, while the sign gives off Las Vegas 1950s vibes with the neon signs.

Kits Corner also appears to be the name of the apartment building nearby. Units in the building are about C$2,800 for a 595 square-foot, one bedroom place, or C$3,600 for an 870 square-foot, two-bedroom unit...