Monday, October 21, 2024

Hong Kong-style Diner in Paris


Have a pineapple bun, char siu and milk tea in Paris

The Hong Kong Tourism Board is doing something eye-catching for the right reasons.

At the Art Basel fair in Paris, there's a cha chaan teng pop-up serving Hong Kong-style milk tea, char siu, pineapple buns, mango pudding, and egg tarts. 

"It is exciting to see many visitors coming to the cha chaan teng and enjoy a variety of authentic Hong Kong delicacies. We look forward to continuing to showcase Hong Kong's unique experiences in different ways at Art Basel exhibitions around the world," said Tourism Board executive director Dane Cheng Ting-yat.

The cha chaan teng is sponsored by the HKTB
The one in Paris is not the first time the HKTB has set up a pop-up cha chaan teng -- earlier this year one was installed at the 24th Biennale of Sydney, an international festival of contemporary art held every two years.

In December a cha chaan teng will be set up at Art Basel Miami Beach from December 6-8.

The HKTB is not only trying to promote Hong Kong as a destination to attendees, but also that the city will be hosting Art Basel again from March 28-30 next year.

This cha chaan teng concept is a good soft power initiative... but what Hongkongers really want to know is, how's the food?


No comments:

Post a Comment

Hong Kong-style Diner in Paris

Have a pineapple bun, char siu and milk tea in Paris The Hong Kong Tourism Board is doing something eye-catching for the right reasons. At t...