TikTok influencers who use the video platform to make short videos in the hopes of going viral are terrified the US government will force the social media app to shut down due to fears that it gives the Chinese government access to users' data.
That's because these influencers make money from their videos, and for some, that's their full-time gig.
However as a result of the impending January 19 deadline, TikTokers or content creators on TikTok are calling themselves #tiktokrefugees and "fleeing" to... another Chinese platform called Xiaohongshu.
There are fears TikTok will shut down Jan 19 |
Xiaohongshu is like Instagram, where users can post pictures and videos. Initially it was called "Hong Kong Shopping Guide" to give tips to Chinese visitors to the city of where to eat, stay, and take pictures. For example they would give detailed instructions on where to have their "Instagram-worthy" shot with say a cup of Arabica coffee along the waterfront in Kennedy Town.
It was great for the cafe having lots of customers, but terrible for traffic in the area, as people blocked roads to get the perfect shot.
Started by Miranda Qu and Charlwin Mao in 2013, Xiaohongshu caught the attention of several Chinese tech giants, like Alibaba and Tencent, and last July the app was worth a staggering US$17 billion. The users are predominantly women, and as a result many beauty and cosmetic brands advertise on the app. Xiaohongshu does not have an e-commerce aspect so users need to turn to Taobao or TMall to purchase things.
Chew is invited to the inauguration |
Already Chinese officials have told the company it "needs to ensure China-based users cannot see posts from US users", which signals the government may see the influx of Americans to RedNote as a political security threat.
What's interesting is that already there are unfiltered interactions between Chinese and US users, sharing homework questions for example, or asking what life is like in China and getting real depictions instead of rosy pictures from government sources.
So how will Xiaohongshu get around this? Create a special area only US users can access? That might be too hard to manage, and not really beneficial to US influencers who might be providing content to a limited audience.
Or this is all moot after Donald Trump gets into office on January 20. He has already shown support for TikTok, even inviting CEO Shou Zi Chew to the inauguration on Monday. Maybe those TikTok "refugees" won't have to flee the video platform after all...